James is an honest and hardworking horticulture student at the University of Worcester - Pershore Campus. His world currently revolves around classes and his pending marriage to Claire, who also happens to be one of his three housemates. Recently he has been spending weekends traveling to parent's homes in Cardiff and Canterbury making wedding preparations. This regional travels suits James well as he has no appetite for foreign travel. Despite this he would someday like to visit Southern Italy. As he believes the Italians live a life more in harmony than most. It is his honeymoon destination, but it also compliments his true passion which is sustainable agriculture. One day he would like to practice sustainable agriculture and would raise his own livestock and keep bees. He believes his education and passion for this topic could be the way he leaves his mark on the planet.

James, his wife Claire and their young family, are still pursuing their desire to live a low-carbon lifestyle, and dream of owning their own farm. James lives closer to his family now, and feels he lives a less disparate existence than in his university days; he travels shorter distances now too thanks to online conferencing and research. His degree has led him to employment as a farm manager, and he is also involved with local planning and policy making, through his local parish council. His eco-home was a significant purchase, both in terms of expenditure, and in representing his commitment to sustainable living.

James's farm now supplies a substantial proportion of its output to a nearby town, where the high population density still mitigates against achievement of total self sufficiency. He and his family are largely self-sufficient and, living in the countryside, free from rising urban health risks. His daughter's heart problem has been treated with a neuro-robotic heart transplant which gives her a standard of life far higher than could have been imagined 20 years ago. Renewable sources now supply much of the UK's energy however due to increased demand and unreliable climate patterns, power cuts are frequent. However freak weather events are finally garnering long overdue public support for tackling climate change.

By 2040 James realises that he was very wise to move back to rural Wales away from the southeast where life as a farmer is apparently much more difficult due to the problems associated with lack of water supply. James's farm in Pembrokeshire, as well as feeding the local community, now supplies a significant proportion of its output to the nearby towns of Haverffordwest, Pembroke and Tenby. He is part of a cooperative of local growers and producers, something which has been common in rural Wales for decades, but is now a way of producing food that is spreading throughout the UK. Migration of people from the southeast of the country coupled with the recent commencement of construction of offshore mega-windfarms means there has been a localised rise in population which in turn has increased demand for food. James business is doing well and he remains optimistic for the future of the planet, but has concerns about the impact on the wider society and human rights.

James community continues to thrive, whilst the world around has developed to become the eco friendly society he once dreamed of when he left university. The lessons he has learnt about living this way years ago have now been learnt by the world too. He feels more in harmony with his fellow citizens than he has for years. The world is indeed living life @ 1 planet. Looking back, what today is 'normal' which would have been inconceivable forty years ago? Looking back in his 60s, James feels that the developments in water harvesting and recycling are well beyond what he thought was possible in 2010.